All Images Should Include Descriptive Text
Image Alt Text Guidelines
- Be brief – limit to 125 characters
- Include any quotes/text on the image in the ALT text
- Avoid the use of “Picture Of”
- Check spelling
- Avoid abbreviations
How to add Alt Text
When adding an image to the Media Library, you have the option of adding Alt Text. This only needs to be done once – if you use the image again, the alt text will already be there.
Video
Here’s a quick video about how to add alt text.
Text on Images
- In general, do not use text on images
- Use Buttons for Call-to-Action, to Highlight Links to Information
What not to do
These “buttons” are actually images, and therefore are not readable by site-readers.
What to do instead
These buttons are created with icons and text – meaning they can be read by a site-reader.
